"We have gone from zero to 40 employees in the past year, and once we get an infrastructure deal this will double, to between 80 and 100 within three to four months," general manager Lars Wolf said in an interview with The Jerusalem Post.
"The policy is to be as local as possible, because you have to work very, very closely with the customers and there are language issues. There are some people who don't want to speak English and would like to speak Hebrew. This is very important and is one of my targets, to really localize the Israeli office." Today almost half of the staff is Israeli.... All parts of the global giant are interested in Israel.
"We are really focusing on Israel from all perspectives, because we have an internal project called 'Project Israel' which means we are looking at Israel from a networks perspective, from the perspective of Nokia Ventures Organization, and also from the perspective of Nokia Research Center [that is part of the head office]," said Wolf.
Nokia Venture Partners, a branch of Nokia Ventures Organization, launched a new $500 million fund in December and allowed that a "disproportionate" amount of it would go into Israeli companies. Nokia Research Center is on the lookout for Israeli start-ups with which it can cooperate. And, of course, Nokia Networks is looking to sell its infrastructure in a country whose cellular penetration has reached 70%.
"Our goal in Israel is to become the leader in Internet Protocol mobility, [as well as] core, radio and broadband access for networks," said Wolf. "You can imagine for yourself who are the customers." "On the network side, we have a developed market and strong operators we would like to cooperate with. There is a real business opportunity here for 3G."
copy from www.inminds.co.uk